The main objective of search engine optimization is to draw as much highly targeted traffic as possible to your website. Targeted traffic does not refer to those visitors who simply stumble upon your website, but rather to searchers are looking precisely for the services or goods that your website provides. This type of visitor represents the most desirable visitors that your site can receive and have the most positive impact on your sales to visitor ratio.
Basic components of on page SEO
Content – definitely the most important element of any web page is quality original content. Search engines will determine the pages relevance to search terms by analyzing the usage of words on your page. Attention should be given to the position of the keywords in the body of your content (try to use important keywords towards the beginning of the opening paragraph) and also their density. Density represents a percentage of a particular keywords appearance on a web page when compared to the total number of words on the page. Some SEO Services specialists advocate a keyword density of around 5%, however I find that it is very difficult to reach 5% density without making the content looking spammy, page content should be written for readers first and search engines only as a secondary objective, I personally recommend a density of just 1.2%. I have had great results, including numerous page one google results using this ratio and it is very easy to write natural and interesting content to this density.
Important On Page Optimization Areas.
Meta Tags:
Keyword, description and title.
Hyper links:
Use keywords in the anchor text where achievable.
Domain name:
If you are buying a new domain, try to incorporate your main keyword into the domain name as this will have a beneficial impact on the overall optimization for that keyword.
Navigation
Remember that search engines cannot read flash, so if you have flash navigation you will benefit from adding hypertext links to your footer section. Css drop down or navbar navigation is probably the best form of navigation available. It can be visually stunning and is text based so the search engine spiders do not face any problems spidering and indexing your site.
Site maps:
Site maps are useful for providing search engines with a list of the pages on your domain to ensure that they do not miss any pages. For larger sites where manually building a site map would be labour intensive there are programs available that will automatically create site maps by scanning your domain.
Title:
When a robot spiders a web page, the first section it reads is the page title. The title should be visually attractive to readers but also contain your important keywords. the title should not be longer than 50 characters including spaces, and should not contain any “stop words”.
Content:
Content is probably the most important aspect of any web page, it should be well written, interesting and informative. Content must be original and contain a density of around 1.2% of your important keywords. Try to use your keywords in the first line of the first and last paragraphs as these areas are given particular attention by search engines.
Image Alt Tags:
Image ALT tags within IMG tag should contain keywords but remain expressive of the actual image . As search engines cannot spider images, alt tags are essential in order to ensure they get indexed. Try to use only one keyword per image. SEO Packages
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