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The best tactics used by SEO Services providers are continuously changing to keep up with the latest changes brought into play by Google through algorythm updates. Were a linkbuilding company to ignore these changes, they would soon find that their approaches were at best less effectual, and at worst, actually having an adverse effect on the rankings of their clientele. This article will cover recent changes that have been made to the Google algorythm in the last twelve months that have had an impact in one way or another on the best practices used by SEO companies.

Most likely the most discussed recent change to Google was the addition of speed as a factor which is taken into consideration whilst calculating a websites rank. This was discussed at length on Matt Cutts blog, Matt Cutts is the official face of google and their media and SEO spokesperson. Matt went on to spell out that although Google had added speed as a ranking factor, the weight attributed to this new factor was comparitively small, and that speed alone would not gain you a top ranking on Google, the core focus remains on quality content.

Alterations to the way Educational and Govenment domain links are weighted have also been included in the latest algorythm update, this means that .edu and .gov links are now given no more authority that normal website links, although in practice they are still likely to be exceedingly desired as most domains of this nature are high page rank and very trusted with massive numbers of inbound links themselves. The changes were brought about by educational and government staff complaining about constant spam issues as every SEO company under the sun tried to procure these highly desirable links for their clients.

Providers of SEO Services who have consumers with websites that are low on textual content might also want to consider addressing this issue before embarking on any intensive link building campaigns as Google has also brought into play new measures to knock content light pages from the top of its results, this modification was made primarily to address the problem of landing pages which are used as funnels to direct higher proportions of traffic for a specific search term to the same site.

Organic linking profiles also look to be gaining recognition within the world of SEO Services, an organic link profile is one with many varied backlinks that takes advantage of varied anchor text, and includes inbound links form several types of site, for example, forums, blogs, social media websites, article sites, and the odd blog comment. SEO Service providers should avoid using just one form of link building and diversify as much as possible whilst maintaining high topical relevance to the website being linked to. This also makes sense from another point of view, as linking diversity will mean many more c class ip addresses in your linking profile as well as providing the additional security of permenance to your links that a large number of domains linking back to you presents.

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There are many different approaches used by online marketers, search engine optimization deals with making a site search engine friendly and increasing its popularity to gain superior ranking in search engines in order to bring in free traffic. Below are just a small number of the techniques used by professional SEO Services consultants in order to achieved this.

Correct Use of Keywords
Your choice of keywords will play a vast role on where your pages rank in the major search engines. Too many online marketers promote sites for keywords which are far too competitive for the client to have any chance of ranking well for given the fact that the customer only has a small marketing budget. A better approach is to start with less competitive keywords and allow the client to increase their available budget from the sales that these keywords bring before considering the more competitive keywords.

When optimizing a page for a given keyword try to keep the overall density of that phrase to somewhere between three and five percent, any more than five percent and you run the risk of receiving a penalty for spammy content. Make sure you write your content primarily for your readers, it must be fascinating, natural and informative. High quality content will attract links on its own accord, this is obviously a great advantage to have.

Back links as a Vote For Your Website.
In order to assess a pages position in the search results, todays search engines consider many factors, but by far the most influential is the number of inbound links pointing to your domain, search engines see each inbound link as a vote for your site and its relevance for the text used in that hyper link. Therefore building links is critical to achieving a first page ranking.

Building Links Via Article Submission
Writing and submitting articles is one of the very finest techniques available to todays internet marketers, it is a technique used by both armatures and professional SEO Services providers alike. Because you dictate the content of your article you are able to tailor the page theme to meet your niche, and additionally because you can insert your links into the body of your article, the links are contextual which further increases their importance. There are hundreds of thousands if not millions of websites out there that actually want your articles, so finding places to post your article once you have written it is never going to be a difficulty.

Forum Linking
Some forums allow you to insert a link to your website into your profile signature which will appear underneath every post you make, this can be another great way of building links to your website, although you should be careful not to spam the forum and only comment on those forums with topics that you have a true interest in, make sure your contributions to the threads are genuine and worthwhile, otherwise its just a matter of time before the moderators remove your post for spamming.

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Link baiting is one of those SEO strategies that many people outside the SEO Services industry just don’t take advantage of, why is unclear, perhaps people do not want to spend time creating link bait when they are not sure of how lucrative their efforts will be in terms of rewards. Link baiting can be, when done correctly an absolute killer of an SEO strategy. There are many ways to get people to build links on your behalf, but the best and easiest for most home business owners to get to grips with is probably template and theme design. There is currently a massive upturn in the number of sponsored word press themes as people start to catch on to the power of this method. But word press is not the only medium for which you can create themes, and below I am going to suggest a couple of other options centered around template and theme building.

1. Joomla themes.
Joomla is a very diverse open source content management system. having used it myself it is not hard to see why it is so popular, and this popularity only looks set to rise as more and more people become aware of the great functionality that is presented by this truly world class content management system. One key area from a Link baiting point of view that Joomla differs form word press in, is the fact that there are far fewer quality templates available for Joomla. This is a large advantage for anyone looking to build a template as link bait, all you have to do is make sure that your template is of a high quality and usable by people looking to make a website on any theme by not giving your template a theme such as “golf” or “horses” and people will download and use your template by the thousand. Of course, because you put a link in the templates footer that points to your website, every new page on every website using your theme results in a new back link to your site. Not only that but once your template is produced and uploaded to a few of the best download sites for Joomla templates, then your job is done, that template will then remain to build high quality links for with a bit of luck many years to come. The potential is absolutely colossal, and it is not uncommon to see sites that use this strategy with PR9!

2. Valid CSS/XHTML Templates.
Like the above, by creating valid xhtml/css templates and uploading them to a few of the most popular template download sites you can experience a massive incursion of back links whilst you sit back in your easy chair and watch the tv! I personally started making templates of this nature only a month or so ago. To date I have produced just five css/xhtml templates, and in the fleeting space of time since I started submitting them, I have had over four thousand downloads from just one website! Obviously when you take into account that most websites have at least five to ten pages, thats a lot of links to be receiving each month. In fact I have since approached several professional web designers and enquired about costs for template design in bulk, so that I can utilize this strategy on behalf of my clients to whom I provide SEO Services.

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